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How to Make Sure You Are Targeting the Right Market

Written By: - Sep• 20•13

Blindly targeting anyone who may not be receptive to your product is one of the fastest ways to squander your limited marketing budget. You will also have a difficult time generating sales if you keep on selling to the wrong group of people.


Another drawback of not targeting the appropriate market for your product is how readily the competition can drown you out. There are lots of business niches aiming for a slice of highly saturated markets, and yours is just one of them. Defining your potential customer base before embarking on a full-swing marketing campaign increases your chances of succeeding.


How do you know you have picked the right market? Consider the following indications.


One, your business model is viable. What if your product or service is something that people use but may not want to pay for? If that is the case, try the freemium model of doing business. Allow a basic version of your product to be used for free. Then generate your revenue from customers who want to use the product’s advanced features. This model has worked for software maker AVG. In 2012, AVG enjoyed a 13-percent profit margin and sales of $355 million.


Two, your chosen market is backed by strong trends. Industry trends are crucial because they can dictate what platform to use in order to effectively sell your product. The earlier you can predict trends, the better you can establish your brand. An example of this is the robust opportunity brought about by mobile advertising, a burgeoning phenomenon that initially reared its head in 2007. What if you were to preempt something as big as mobile advertising in its early stages?


In a nutshell, recognize the two signs—a feasible business model and solid trends supporting your endeavor—that indicate you are targeting the right market. Without them, your business may have a hard time achieving long-term success.


Term vs Whole Life

Written By: - Jul• 26•13

The debate over term and permanent life insurance has been going on for a long time. There are drawbacks and benefits to both so it can be difficult to choose one. To really make this decision you will have to weigh the pros and cons of each one and take in to account your situation. Age, health, and finances all come into play between these two different policies. While it is a tough subject to talk about, everyone does die and finances can become out of control if the beneficiary receives nothing after a death. Make sure to choose the right plan so your loved ones do not have to worry.

To compare term life insurance to it’s permanent counterpart the term life insurance is more like renting a house. You have a set contract for the amount of days you will pay for the services and when the contract ends then everything ends. Unless you die within that certain period then no one will receive any money back. If you are going through hard times in your life whether it be medically or financially a term life policy can be a good decision. It is much cheaper than a permanent plan and it can have the same death benefits as well. However, it does go away and this is how the insurance companies make money off of it.

Permanent life insurance is like buying a house. It is yours and it will cover you for your lifetime unless you decide to end it or switch to a different one. However, it has higher premiums that need to be paid. These payments do need to be paid but there can be some assurance that even if you do miss a payment you will still receive the benefits. To Compare term life insurance to this, and if you miss a payment on this plan all of the benefits will end, no ifs ands or buts.

A permanent plan is great for someone that is financially ready and can commit to a lifetime of paying premiums. A term life plan is great for someone that needs the insurance now and at a lower price. Compare and contrast and find the right one that will fit your lifestyle.

Life insurance with alcoholism

Written By: - Jul• 26•13

For some life insurance is something is that comes naturally. Its as easy and going and applying for car insurance or calling your bank for a new debit card. Then there are those who have had mishaps in their lives. Whether it was a time in college, high school or something that occurred last month.

According to the census bureau as of 2012 65%of Americans drink alcohol on a regular basis. Of that, 2.2 million are considered heavy drinkers. This is a real issue in America, and insurance companies are acknowledging this issue.If you have a driving under the influence charge or a drinking disease, life insurance is not as easy as 1,2,3. Many people don’t stop to think about life insurance denying them. Many don’t have a life insurance DUI policy. Often times this is a red flag. But there are options out there for those who have alcohol abuse issues.

Life insurance companies look at the following key factors when deciding who the can offer a life insurance DUI risk policy to. Here are the key factors:
* your age at diagnosis, and how long ago that was
* DUI convictions
* Health factors due to alcoholism
* Treatment completions and referrals from doctors
* Time since treatment
* Tobacco or drug usage (now or in the past)

These are six key components that life insurance companies will use to help determine risk factors and whether or not they will be able to offer a life insurance policy to you. There are things that you can do to help your application process. When you apply for life insurance with a DUI or alcohol abuse (present or past) you can make sure that you have all of your paperwork from doctors and treatment centers in order. Make an appointment with your health care provider before meeting with the life insurance company and go over your health, ask for a referral of clean health, and for a written referral as a candidate for life insurance. These are all things that can help the application process. In the end it will be up to the individual company.

Should I Choose State Farm?

Written By: - Jul• 25•13

One of the facts of life is that insurance is a necessity for anyone who owns a car, house, or wants life insurance. State Farm Insurance is one of the major providers of policies, but are they any good? That is what we are about to explore in this State Farm life Insurance review.

This insurance company has a much better reputation over others in the industry. Some of the top reasons that consumers consistently report is low cost for excellent coverage as well as great customer service experiences. No insurer is perfect and State Farm has a couple of flaws themselves but they do not affect the majority of customers who routinely renew their policies with them, especially life insurance. Life insurance is extremely important to families who know they are going to need to cover the cost of a funeral should something happen as well as provide something to live on at least temporarily in the aftermath.

State Farm offers a wide variety of life insurance policies. Their life insurance polices are available for anyone up to the age of 85 (80 in New York) or 95 depending on the policy. Turning 85 or 95 doesn’t mean that a policy automatically ends, that is just the last year that an insured customer is allowed to renew a policy. They have different terms of policies that include either 5, 10, 20, or 30 year coverage. What is available for a term depends on how much coverage a person desires. Currently State Farm Insurance offers life insurance from $50,000 to $250,000 allowing for plenty of options to choose from. Another benefit is the relatively low cost of their life insurance policies compared most other companies. They are quite difficult to beat.

Another reason that many customers quote for liking them while writing a State Farm life insurance review is the ease of filing a claim and contacting customer service. The vast majority of agents who sell their insurance are considered to be among the best in the industry. Even if someone cannot contact their agent, they can contact the company direct over the phone, using a mobile app, or online. It’s a fairly quick process.

There is a reason that when a State Farm life insurance review is written they are nearly always positive. This is because State Farm Insurance has shown themselves to care about their customers.

Should Seniors buy Life Insurance?

Written By: - Jul• 25•13

Life insurance is very beneficial to have over the age of 50 because it allows possibilities of security and stability in a variety of ways.

One reason life insurance is important over the age of 50 is to help protect your loved ones who primarily depend on you financially. Therefore having life insurance over the age of 50 will benefit those you love. This is possible since life insurance will be able to compensate for income when death occurs. Life insurance also provides a loved one to be assured that financially he or she will be supported when a significant others income is no longer able to be provided. Life insurance over the age of 50 also allows the flexibility to provide for the cost of help around the household when a significant other dies. This could include the needs of the family over time, cleaning of the household, laundry, cooking expenses, and childcare.

Another reason that life insurance over 50 is important for an individual to have is the benefit it can provide in taking are of debt gradually over time. Life insurance over 50 provides the benefit of covering expenses related to loans for a car, debt an individual may have, mortgage expenses, and credit card expenses as well. Other expenses could include the cost associated with burial arrangements and hospital expenses which without life insurance can rack up to thousands. It is important to have life insurance over the age of 50 because it can help to provide a relief of financial issues being cared for while taking the pressure off of a significant other and children.

It is also important to have insurance over 50 so that an inheritance to leave behind for your loved ones is even possible. Some individuals do not necessarily have a great amount of assets to pass on to heirs in the family. However having insurance over the age of 50 allows an insurance policy to be able to accommodate individuals in a family by providing an inheritance. Therefore an insurance policy can provide an inheritance that includes several beneficiaries to heirs of a family. It is very important to have life insurance over 50 because it is a great opportunity to be able to provide a promising future for your children and to prepare your children financially if an unexpected occurrence may arise.

Having life insurance over the age of 50 can also help to provide financial stability for an individual and the dependents of an individual. Therefore it allows the children of those insured by the insurance policy to have the opportunity to be taken care of if something occurs. In terms of death happening having life insurance over the age of 50 allows the possibility of a dependent to be financially secure for having an education in college and means of starting a business if he or she aspires to do so. Also financially life insurance provides those who are dependent to have additional coverage long after the occurrence of death of an individual he or she is dependent on.

In conclusion life insurance over the age of 50 is very beneficial. It provides a gateway of possibilities for financial support, relief of debt over time, inheritance and beneficiaries created and provided, and stability for your loved ones.

How Health Conditions Affect Life Insurance Rates

Written By: - Jul• 25•13

Life insurance with health conditions

Life insurance is important to have to cover any unexpected death. Although, it is hard to find
reasonable life insurance when you have a pre existing health condition. Besides pre existing
illnesses causing high risk life insurance problems, so do participating in dangerous activities such
as sky diving, and high risk work environment like road construction.
The way insurance companies calculate premiums is basically the same with all types of life insurance. All factor in your age and weight. Are you over weight? If so, by how much? Has there been any surgeries or terminal health diagnosis? What kind of activities you like. Are they high risk or life threatening? What is your job environment like? Is the risk of injury, dismemberment, or death higher than most? Do you have a college education? If so, could you find a less risky job?

All these questions play a huge factor in your monthly premium for your life insurance. It would be classified as high risk if you answered yes to one or most of these questions above. For instance, if you have had any type of cardiac surgery, a company specializing in high risk insurance will research the procedure, find the length of time it takes for most side effects to happen, and insure you after that time frame. Your age, height and weight play a big role in the premiums. Statistics have shown if you are over the age of 30, your metabolism will slow down, making it harder to lose the extra pounds that plague you. They will factor all of this into the monthly premium. It is important that you are as close to your chart weight for your height as possible. If it is your current occupation, they will do the research required and adjust the rates based on the facts found. A non high risk insurance company would most likely turn you down.

Knowing the options of life insurance and what exactly high risk life insurance is, it is always best to insure before any health conditions happen. Lock in the best rate when you possibly can. If you are looking to insure after diagnosis, ask different companies for various quotes. Find the best deal.